Programs
WHO WE ARE
UA&P Southeast Asia Business School (SEABS) is envisioned as a leading institution for mastering business challenges and opportunities in Southeast Asia.
Building on over 40 years of business-economic research through the Center of Research and Communication (CRC), UA&P’s forerunner, and leveraging the global expertise of IESE Business School in case-based executive education, SEABS offers unparalleled non-degree programs for executives and management professionals. These are Short Focused Programs that are designed to be both innovative and highly relevant, and can also be tailored to meet the specific needs of companies through in-company offerings.
WHY SHORT FOCUSED PROGRAMS
The SEABS Short Focused Programs (SFP) offer the perfect option for those who want to acquire ideas or develop specific skills without undergoing a full qualification course that can take up to a few months.
These programs, which emphasize the fundamentals of each subject, are delivered in a short format, usually 2 to 5 days. They can also be offered in-company and customized to address the client’s specific needs and challenges.
Career Enhancers
Sometimes skills of an academic nature are insufficient for the workplace about management positions or any other position on which requires certain attributes for an individual to be competent. SFPs are a great way to fill gaps in your knowledge and help you develop your skills in the shortest possible time. They are designed to be directly applicable to your workplace or business strategy.
Networking
Our SFPs provide great opportunities for you to network with professional peers and business contacts which can prove useful to you and to your company.
Personality Development
SFPs not only develop you professionally but personally as well. Acquiring knowledge and skills can help increase confidence while also enhancing your drive for self-improvement.
SEABS SHORT FOCUSED PROGRAMS
PEOPLE AND ORGANIZATIONAL DEVELOPMENT
Basic Supervision Seminar | 2 Days
Skills are never enough to become a good supervisor. One must also have the right attitudes and work values that will help them continuously practice these skills in a proper and upright manner in the workplace. This 2-day seminar will define what productivity is all about and will highlight the connection between productivity and supervision. The focus will be on the four basic tasks of supervision: planning, organizing, leading and controlling. It will give emphasis to both the attitudes and skills needed to fulfill each task well.
Leadership for New Managers | 2 Days
This intensive course, patterned after the Global Leadership and Values course offered at the IESE Business School in Barcelona, Spain, aims to help newly promoted managers and functional department heads the essential elements of leadership through the case study method. Using the case method, the following critical challenges will be addressed: communication, motivation, trust and commitment.
Change Management | 2 Days
Organizations need leaders who can make change work. Managing the change process will help the organization to meet customer demands, answer the challenge of competition and meet the needs of a diverse workforce. However, most change management efforts fail due to lack of commitment from different levels of the organization and failure to address the issue of resistance to change. This 2-day program shall help participants understand organizational change and the different initiatives associated with it; use a step by step guide to adopting and implementing change and learn specific actions to support, guide and encourage others to adapt to change more effectively;
ACCOUNTING AND FINANCE SERIES
Accounting for Non-Accountants | 3 Days
This seminar provides a solid grasp of essential accounting concepts and techniques, tailored for application in your business or work. Gain practical skills by learning to analyze financial statements, including income statements and balance sheets, with a focus on key components like assets, liabilities, inventory, and equity. The seminar includes hands-on workshops to ensure participants can apply these principles effectively.
Finance for Non-Finance Managers | 3 Days
This 3-day seminar will help participants in their decision-making by teaching them how to use financial ratios, understand capital budgeting processes and cashflow statements, and work out there budgets. Taught in a lecture and workshop style, participants will be able to apply theories into their decision-making processes
OPERATIONS AND SUPPLY CHAIN MANAGEMENT
Problem Solving and Decision Making | 2 Days
In today’s rapidly evolving business landscape, competition is fierce, and the pace of change shows no sign of slowing down. While change is a constant, the speed at which it occurs is accelerating, presenting both opportunities and challenges for managers. This seminar will introduce participants to the PSDM Framework—a scientific and systematic approach to problem-solving and decision-making. Through this framework, participants will gain the tools and insights needed to tackle complex business issues effectively, making informed decisions that drive success.
Project Management Workshop | 3 Days
This comprehensive 3-day seminar-workshop is designed to equip you with the essential skills needed to effectively manage projects from start to finish. You will learn how to clearly define goals, establish detailed project plans, assign tasks, monitor progress, and maintain control throughout the project lifecycle. By the end of this seminar, you will learn to: differentiate between a project and a management task, develop a project charter, determine project requirements, develop a project organizational structure and leadership, understand and create a Work Breakdown Structure (WBS) and budget.
Strategic Supply Chain Management
Unlock new levels of profitability and gain a competitive edge by exploring innovative concepts in supply chain strategy. This seminar will delve into cutting-edge approaches that redefine the supply chain’s strategic value, enabling you to optimize operations and drive business growth. New concepts such as value chain, cost-transparency, value-added information exchange, efficient consumer response, vendor-managed inventory, and the network organization will be discussed.
BUSINESS COMMUNICATION SERIES
Effective Business Writing | 2 Days
Elevate your writing skills and enhance your ability to craft clear, concise, and professional business letters and memos. This 2-day seminar is designed to strengthen communication abilities, ensuring that written messages effectively convey precise thoughts, ideas, and objectives. By the end of the seminar, participants will undergo a comprehensive review of grammar to refine writing clarity and precision, learn essential guidelines for writing impactful business letters and memos, and build self-confidence in their writing through practical reinforcement exercises in each session.
Business Presentation Workshop | 2 days
This seminar-workshop is designed to equip participants with the essential skills to deliver information and messages clearly, concisely, and engagingly, while keeping the audience captivated. During this workshop, participants will learn how to plan and deliver polished presentations with confidence, master practical techniques to effectively communicate and reinforce key messages, develop the ability to build rapport through body language and verbal techniques. By the end of the seminar, participants will be equipped with the tools and strategies needed to deliver presentations that not only inform but also inspire and connect with the audience.
PROFESSIONAL EDUCATION IN BUSINESS ANALYTICS (PreBA)
Background
The revolution in the availability of data is changing the practice of business and management. Increasingly, organizations are recognizing the role of data in gaining insights and out-thinking competitors. Data-enabled organizations tend to outperform those that are not. A study shows that “the more companies characterized themselves as data-driven, the better they performed on objective measures of financial and operational results.” The financial sector is leading the way. Local banks? have formed their analytics teams, mostly report to top management. This explains the growing demand for talents who have analytical skills and can make or help make informed decisions that can drive organizational success (UA&P, 2018).
The UA&P started to offer the Master In Applied Business Analytics (MABA) program in 2018. Three scenarios that were considered by MABA at the time of its conception – jobs to be transformed by digital technologies, lack of analytics talent, and companies becoming data-driven as articulated above. These scenarios, among others, also present the same opportunity for UA&P School of Management to offer a counterpart non-degree Professional Education in Business Analytics PrEBA)
Coverage and Learning Outcomes
The program covers short and long certificate courses, seminars, and other related capacity-building activities that promote the stakeholder-participants’ contribution in realizing the following learning outcomes for their respective organizations:
- Create value from data to address the real needs of the people that the organizations serve. Making data-driven decisions requires business analytics. For organizations, it is critical to have true appreciation of and a compelling drive to build and nurture a business that is grounded on data as a strategic asset, on analytical tools and processes as enablers of a data culture, and on the people whose diverse skills will bring about a well-thought-out, ethical strategy for the people it serves.
- Apply business analytics to address real business problems of the organization’s key stakeholders. It starts with making sense of your business and structuring your organization for today’s challenges. We will (re)set your business direction and (re)articulate your reason for being. We will then delve into the necessary but oftentimes overlooked aspects of business ethics, social responsibility, and environmental sustainability. With these in place, we will then look into how business analytics will create more value for the people you serve.
- Evolve the business by building a data-driven culture across the organization. Business analytics will only create value if the entire organization contributes to its success. While the business analytics strategy starts from the top, the analytics journey of an organization should be embraced by all business functions. We will take a look at how Human Resources, Finance, Operations, Marketing, and Information Technology can establish their own analytics strategy that supports the company’s overall drive to being data-driven for the people.
Target Stakeholder-Participants
The program is open to experienced professionals from various industries who are interested in exploring the power of data analytics to provide insights that will drive business and organizational outcomes. Target participants include those who are directly or indirectly engaged in the pursuit of data management and governance and analytics. These are:
- Project Managers
- Functional Managers (HR, Finance, Marketing and Brand, Operations, Product Development, Logistics and Procurement)
- Support Function Managers (IT/IS Managers)
- Education and Learning Professionals
- Training and Development Professionals
- Business and Management Consultants
- Entrepreneurs and Start-Up
Stakeholders in the Analytics Family (based on the Philippine Skills Framework in
- Analytics and AO)
- Analytics Managers
- Data Officers
- Functional Analysts
- Data Scientists
- Data Engineers
- Data Stewards
- AI Specialists/Managers
- Applied Data/AI Researchers
- Data Analytics and AI Learning and Development Managers
- Other emerging stakeholders
Mode of Delivery
The program can be delivered through face to face/on-site, either at UA&P campus or at the location of the client-organizations (for customized offering), blended (onsite, live online, and asynchronous), and 6-hour per day session on weekdays or weekends. Participants will learn in an interactive environment that is characterized with group discussion and reporting, case simulation, and workshops, among others.. All learning resources are managed through the course learning management system called “Canvas”.
Contact Details:
Dr. Ruel V. Maningas
Program Director, MABA
Lead, Professional Education in Business Analytics
Vice-Dean, UA&P School of Management
Email: ruel.maningas@uap.asia
Ms. Marietta Galindes
Program Officer, MABA
Email: marietta.galindes@uap.asia
Program Email: businessanalytics@uap.asia
peba@uap.asia
CERTIFICATE COURSE IN DATA GOVERNANCE
DESCRIPTION
The Certificate Course in Data Governance (CCDG) is a pioneering 2-module certificate program on Data Governance designed for data owners/stewards and managers, data scientists and analysts, and experienced data professionals. It is a core component of overall data management strategy and security and an unstoppable trend in globalizing organizations in a continually evolving business environment.
Certificate of Attendance will be given to the participants upon completion of the course. End-of-course assessment grade for the two modules in total, can be credited as an equivalent 2-unit elective course under the Master in Applied Business Analytics (MABA) Program for SY 2025-2026
LEARNING OBJECTIVES
Specifically, the course will help participants:
- Identify and address critical functions and challenges in implementing data governance and demonstrate understanding of the roles and responsibilities of its key players
- Discuss how to come up with data governance framework as reference in implementing data governance programs
- Exhibit clear understanding of Data Asset Life Cycle management and governance
- Analyze gaps and common data challenges to create high-level roadmap and strategies for data governance programs and have a clear grasp of initiatives and tools that center on Metadata, Data Quality, and Master Data Management
- Appreciate how data governance adds business value to the organization via data monetization and gain deeper understanding of the business and technology trends that drive the requirement for data governance
TOPICS
Module 1: Essentials of Data Governance and Understanding its Business Impact (3 days, 18 hours)
This module provides an overview, concepts, and basic knowledge on Data Governance. It also emphasizes the importance and challenges in implementing Data Governance in an organization while understanding the roles and responsibilities of key players that will form part of the Data Governance Framework and its operating model. Lastly, this module will discuss how the “lifecycle of data” is managed and governed effectively and efficiently that would enable an organization to organize, enable/democratize its data for consumption to drive activities in an acceptable manner to make informed decisions, create value, resolve conflicts, and manage risks
- Data Governance Fundamentals and Why it Matters (Day 1)
- Data Governance Framework and Operating Model (Day 2)
- Data Life Cycle Management (Day 3)
Module 2: Unlocking the Value of Data Through Data Governance Program (3 days, 18 hours)
This module focuses on how Data Governance will provide added value in the organization while aligning the Data Governance initiatives with its vision and business objectives through identifying gaps and current data challenges. It includes discussion on common Data Governance initiatives and introduces tools and technologies that will help in running the data governance program to make it sustainable and managed effectively. It also covers the articulations on how the data governance program will accelerate the organization’s transformation into a robust Data-Driven Organization.
- Data Governance Strategy and Roadmap (Day 1)
- Common Data Governance Initiatives and Best Practices (Day 2)
- Establishing Data Governance in Data Driven Organization (Day 3)
Total No. of Hours: 36 hours onsite including asynchronous sessions
METHODOLOGY AND SCHEDULE
The certificate course will employ various methodologies that include lecture, case studies, small group discussions and workshops. For each module, topics are spread over the given number of 3 learning-days (9am to 4:30 pm with 1.5 hours lunch break). There should also be some asynchronous sessions to fully absorb all the learnings , and to reflect on how the lessons can be applied. The interval will also give the participants the time to work on their projects or assignments which will be evaluated based on the requirements of the course modules.
RESOURCE PERSONS
Dr. Ruel Maningas (Lead Facilitator)
International Consultant, Strategist, Professional Speaker, Training and Development and Capability Building Specialist, Data / Information System Management Specialist Assistant Professor and Program Director of the UA&P School of Management (SMN) MABA Program Concurrent SMN Vice Dean for Faculty Affairs and Research PhD major in Extension Education and minor in Computer Science, University of the Philippines Master in Management major in Development Management, University of the Philippines BA Economics, Colegio de San Juan de Letran
Mr. Melecio Valerio
Data Governance and Analytics Leader specializing in Data Governance Strategy, Solution Design and Architecture and Business Intelligence platforms. Master in Information and Database Administration, Polytechnic University of the Philippines BS Computer Engineering, Polytechnic University of the Philippines.
Mr. Francis Adrian Viernes
Head of Data Science & Analytics at Megaworld Corporation Strategic Business Analytics Certification, National University of Singapore Professional Masters in Data Science (Data Analytics), University of the Philippines – BGC Master of Science in Finance, University of the Philippines – Diliman Bachelor of Arts in Economics, Ateneo de Manila University
TRAINING PROVIDER
The SMN-PrEBA will run the two modules through the SMN Southeast Asian Business Studies (SEABS), in coordination with the UA&P Continuing Real-World Education (CORE) for the course learning management system (Canvas)
The SEABS offers unique and relevant executive education programs. Backed up by 40 years of business-economics research by UA&P’s forerunner – the Center for Research and Communication (CRC) – and by the global experience in the case-based executive education of IESE Business School, SEABS is envisioned to be a leading business school for understanding and mastering business issues and opportunities in Southeast Asia.
Contact Person:
Dr. Ruel Maningas (Lead Facilitator)
International Consultant, Strategist, Professional Speaker, Training and Development and Capability Building Specialist, Data / Information System Management Specialist Assistant Professor and Program Director of the UA&P School of Management (SMN) MABA Program Concurrent SMN Vice Dean for Faculty Affairs and Research PhD major in Extension Education and minor in Computer Science, University of the Philippines Master in Management major in Development Management, University of the Philippines BA Economics, Colegio de San Juan de Letran
CONTACT US
Email: seabs@uap.asia
Telephone No.: (+63 2) 8637 0912 to 26 local 207
Mail: Southeast Asia Business Studies (SEABS)
6/F APEC Communications Building
University of Asia and the Pacific
Pearl Drive, Ortigas Center, Pasig City 1605
Metro Manila, Philippines
